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The Single Biggest Worry For Advertisers And Marketers

December 14, 2018May 18, 2019

No, this will NOT be another post about Google+ – not there’s anything wrong with that, and no it’s not about the national debt and the possible impact it will have on the American economy. To me the single biggest worry for advertisers and marketers is do consumers remember your product and brand after seeing an ad (TV spot) or do they just remember the ad itself?

Ok, perhaps this is somewhat tongue-in-cheek as obviously advertisers and marketers worry about the bottom line at all times and that is their single biggest worry, always. But think about it. You spend many hours and lots of money on creating and developing a campaign to promote your brand and product. You then launch said campaign across multiple mediums with the hope and intent that consumers, AKA the ones with the money to spend on your product and brand, will be compelled to buy.

But… But what if after seeing your ad, in this case a TV commercial, those same consumers don’t remember your brand or product but rather only remember the commercial itself? What if there is no connection in their minds and their wallets from the commercial to your product or brand?

Way back in 2009 – I say ‘way back in 2009’ because there’s been quite a few changes in the advertising and marketing arenas in just 2 years i.e. the explosion of social media, mobile marketing, smartphones, tablets and on and on – I posed a very simple query to some folks. [[Note: This was by no means a scientific survey but rather an open-ended question thrown out to whomever wanted to reply.]]

What makes a TV commercial memorable? And follow up question, is it the brand and product you remember or just the commercial itself?

First, some overall findings:

Humor was definitely the most-oft used word to describe what makes a commercial memorable.
Other words that came up a lot were “tagline” and “jingle”
Many mentioned the use of an iconic-type character as being an integral part of making a commercial stand out from the pack.
Another person took it a step further and delved deeper into the heart of the advertising matter (BTW, this is a great, GREAT point): “Advertising, especially TV commercials can get customers in the door only one time. After that, it’s up the seller to build trust and loyalty.”

And some detailed replies:

“Heart and or Humor. One that tickles the funny bone, makes you laugh out loud and call a person in the other room … “Hey, you’ve gotta come see this commercial …” On the flip side, one that pulls at the heart strings, or even at times rips the heart right out of your chest with power, energy or fear, causing you to pause and think. Makes you say “wow!” They only come along so often. Product is not always the most memorable part – think of how many times you’ve said, “I saw this great commercial, don’t remember exactly what it was for, but …” I seem to remember product on the powerful serious spots – less so on the funny commercials where sometimes the punchline over powers product.”
Generally for me, a TV spot has to score high in 2 areas to be memorable: sheer entertainment value and disruption/thought-provoking ability. That second category covers those few ingenious spots every year that go completely against the settled order of things to really achieve something different. As for whether I remember the product or just the commercial itself, that varies. But I bet you a dollar to a donut that those of us in the biz latch on to the sponsor probably five times more often than the average viewing Joe or Jane — so if we’re inconsistent in our recall, imagine how they do on that score.”
I often remember ads that are funny, but not the product. I think to be memorable isn’t really the point, it is to be remembered favorably with the target audience. To do that I think of two things – a message and delivery that is right for the product and enough repetition to stick the point without making you scream.”
“Humor often makes the ad memorable. But a strong BENEFIT makes the product memorable.”
“If you don’t remember the product or service, the ad is a failure. The ad should address a need, demonstrate how the product or service meets the need, and do it in a compelling, memorable way, with a device known as a hook.”
“Stupid commercials are the most memorable, followed by funny ones. I tend to remember a commercial first then the product.”
“I always remember the commercial itself and not the product.”
“I remember commercials that have interesting animation, good music, or beautiful effects OR those that are really irritating. I often remember the product only more or less, eg: “it’s about butter substitutes”, but I don’t recall the product if asked. However, I often find that I am ‘attracted’ to the product, in that I notice it among its fellows on the shelf. I don’t always buy it. Buying is more closely related to whether I would buy it anyway, and how much it costs.”

Ok your turn…

If you’re a marketer or advertiser and had to choose, it’s more important that the consumer remembers your brand and product more so than the actual TV commercial itself, right? I mean it would be great if a consumer remembers both and instantly makes that connection between commercial and brand but at the end of the day it’s all about sales.

If a consumer sees a commercial and then remembers your brand and product when standing in front of that shelf in the store or or in front of that screen, who cares if they remember the actual commercial or if it was funny or not, as long as they buy your product, right?

What about those of us on the agency side? Don’t we want it all? Don’t we want to flex our creative muscles and create commercials that consumers remember and win us some fancy awards? All the while increasing the bottom line of our clients, too… which is ALWAYS the ultimate goal.

Spring Break Ideas for Students

December 12, 2018May 18, 2019

Most students are on a budget—-especially in their senior year of high school or last year of college. So when it comes time for spring break, students are looking for a place to unwind, relax and have fun without breaking the bank. Spring break is typically observed any time between the first week of March through Easter. Here are some popular locations for spring break for students.

Cruise
A popular spring break idea for students is to take a cruise. Royal Caribbean is one of the world’s most recognized cruise lines. With departures including cities in southern Florida, South Carolina, New York and California, getting there is easy. Most students opt for five- to seven-night cruises with Caribbean or tropical ports of call. Popular destinations are the Bahamas, Cancun and Aruba. Because most cruises are all inclusive, they are also affordable. Many cruises for one person are for seven nights and start at around $500.

Coco Beach
Cocoa beach, located on the Atlantic side of the state of Florida, is both convenient and affordable for students. The beach is centrally located near Cape Canaveral, Florida and the Kennedy Space Center as well being the closest beach to Orlando. Brevard Zoo is also nearby and offers spring breakers a chance to observe wildlife and marine life in their natural habitat. The beach is the perfect spot for sun bathing and parasailing.

New York City
The Big Apple is a great place for students to visit during spring break. There are several things to do that are both fun and educational. The Statue of Liberty and Ellis Island offer tours of the area and an educational insight into past historical events. The Ground Zero Memorial area allows students to see first hand the mammoth area where the Twin Towers once stood. The Broadway district offers students to see world renowned stage shows and experience what the heart of New York is all about.

Panama City, Florida
Panama City Beach is the spring breaker’s dream come true. It is estimated that each year hundreds of thousands of spring breakers trek to the area to have a wild and fun time. MTV and VH1 are some of the large-scale entertainment hosts that put on beach parties here over spring break. Along with a slew of celebrity hosts and top 40 entertainment—-this is a happening place to be. Most of the bars in the area require that students be at least 18 to enter but have to be 21 to drink. This city is also loaded with hundreds of souvenir shops to check out—-so finding that perfect gift to take home is easy.

Disneyland, California
California has great spring break opportunities for students. One of the biggest attractions in California is Disneyland. Its park offers excitement for students of all ages. Some of the park’s main attractions are the “Indiana Jones Adventure,” “Matterhorn” bobsleds and “Big Thunder Mountain Railroad.” Spring breakers can stay on-site at one of the Disneyland resort hotels or nearby at a local campground or motel.

Now You Can Decorate Your House Easily

December 10, 2018February 15, 2021

Weaving is a simple and beautiful art. It is a Do It yourself craft which involves basic raw materials like cloth, glue, scissors and a few handy tools that can help you create the perfect quill designs and you can learn more about it when you read [google_bot_show][/google_bot_show]Black and gray tapestry reviews. One can also use materials like glitter and paint to add a touch of sparkle in it. It is one of the cheapest and easiest ways to create something that can be given as presents, or used to decorate your home. All you need to weave are some handy materials, a few good ideas and tremendous amount of patience. There are a number of materials that are on offer which helps enhance the designs weaving have to offer.

The best way to start with weaving is by using a handy kit, which is available at various stores. These kits are also available online. These kits usually include cloth strips, a weaving needle and glue. It’s a combination of these materials that help you create some of the best designs and patterns for weaving. Follow the instructions that come along with the kit and create amazing art. Those who are well acquainted with the basics of weaving can go for the advance weaving kits which include cloth strips, kits, glues, sealants, storage boxes, dies, stencils and other fun supplies. A number of kits are handy for a number of things. The basic ones are used by children, and beginners and the advanced ones are used by adults.

Weaving is a boon to parents. It keeps, little children busy and brings out the creativity in a productive way. It is used in schools, for art classes, teaching kids how to make various things. It also teaches them how to use things delicately and with utmost care, it helps them focus and make intricate art work.

The Weaving Machines come with multiple customization options so you can also choose to have embroidery pattern or various stitching combinations that just look pretty. Tapestry is a lot more complicated as compared to simple stitching and it becomes easier to stitch in this machine as tapestry are a lot thicker and it also needs to be stronger. You don’t need to worry about the needle breaking here because the needles are stronger and they are made to last longer. Always make sure you invest in a good quality weaving machine mainly because a good weaving machine will last you a long time. You should look for one that comes with multiple options that go from 5 mm to 7 mm. It will help you get better stitches and you can get better designs without having to waste too much time. Always remember that a good quality weaving machine doesn’t have to be expensive. There are a number of tapestry Weaving Machines available in the market and it is essential to read the reviews of the Machines before you actually invest in one as this helps you to make the right decision.

Commit to Quit

December 9, 2018May 18, 2019

The first thing you need to do when you decide you want to quit smoking is to make the commitment to do so. This may seem pretty obvious, but most people don’t really commit to quitting. They decide one day that they WANT to stop smoking, but they don’t actually make any kind of commitment to do so!

If you want to really quit smoking once and for all, you need to make a strong commitment to yourself and those you love that you’re really going to do it. Whether it’s a New Year’s Resolution or just a decision you make, you need to tell those you care about that you’re committed to doing it, and you need to convince yourself that you’re ready and willing to quit.

Once you’ve made the decision to quit, you should write out a commitment letter. You can address this to yourself, your spouse, your children, your entire family, or even to God. This represents your commitment to yourself and whoever you address your commitment letter to that you are going to do your very best to stop smoking. You may experience some setbacks. Most people do. But you are making a resolution to stick to it for as long as it takes.

You should make copies of your letter and give them to every person you address the letter to. If your letter is addressed to your spouse and children, give each of them their own copy. Ask them to help hold you accountable by reminding you of your commitment every time you mess up and have a cigarette. You don’t want to let them down, do you?

While it’s important to make the commitment for yourself, ultimately your smoking will affect your entire family. Because of this, your commitment should be to all of them, not just to yourself.

Beef Up In No Time

October 24, 2018February 15, 2021

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Albeit a few people trust that utilizing the enhancement that is made utilizing regular items won’t be compelling truly crazy bulk happens to be one of those item that is extremely successful for your body and it doesn’t require a great deal of investment for the enhancements to respond with your body. This implies when you begin utilizing the enhancement you will get results inside the specific first month of utilizing it and in light of the fact that it is a characteristic enhancement you can utilize it at whatever point you need to for whatever length of time that you might want.

Aside from having the capacity to enable you to assemble muscles routinely crazy bulk is additionally an awesome enhancement to keep you fit as a fiddle. In the event that you have been putting on weight as of late then this enhancement will assist you with burning the abundance calories and remain sound and fit. Crazy bulk is one of those enhancements that can be utilized long haul with no stresses. So whenever you buy an enhancement for your muscles make sure to buy one that is useful for your framework.

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